What is Content Marketing?

Social media is an integral part of content marketing. A lot of people ask what is content marketing, according to the Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Custom content can help you be seen, build trust, convert leads, and grow revenue.

Outsourcing Content Marketing is Cheaper

Even if you outsource to HandleMySocial marketing your content is still a lot cheaper than other forms of advertising. In fact, marketing content typically costs about 62% less than traditional marketing tactics. Data shared by Vertical Measures shows a huge gap in cost between outbound marketing and inbound (content) marketing.

Along with the reduced costs, inbound marketing consistently generates 3x the number of leads. Don’t forget those leads are part of a larger collection of traffic that ultimately brings about social shares, new prospects, and great brand visibility. (neilpatel.com) 

Small Businesses NEED Custom Content

  • Content moves your audience through the buyers journey
  • Increases Brand Awareness
  • Creates awareness of your products and services
  •  Highlights the uniqueness of your product/service
  • Addresses your audience’s problem
  • Content increases traffic to your website
  • Helps you establish your brand’s core message
  • Helps you receive coverage from traditional media
  • Increases social shares
  • Grows your social media following
  • Helps you build your email list
  • Increases your leads and sales
  • Establishes your authority

Marketing content is a long-term strategy that uses content (in a variety of formats) to build a stronger relationship with your audience, capture their attention, improve engagement, and increase conversions. Link building is one of the biggest benefits but there are other benefits beyond link building you get from curating excellent content. Focusing on your the operations of your small business is important. Leave the blog writing, promo videos and e-guides to us!