Facebook advertising can be a great marketing channel for the right business. The ads now come in several varieties. The’re 14 different campaign objectives for Facebook ads. In addition, Facebook has Boosted advertising. Boosted posts differ from Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features.
Boosted Post Ads
A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. Boosted ads on Facebook are best to promote your page, to grow your following, get your content in front of your target audience, and promoting your website. At HMS we run boosted ads in our packages with the budget included. No other social media management company includes the boosted ads budget within their plans.
Campaign Manager is the advertising platform on LinkedIn. Ad formats supported in Campaign Manager are Sponsored Content, Sponsored InMail and Text Ads. Dynamic Ads are also available through account-managed advertising. With LinkedIn advertising we create exclusively placed, highly visible ads for premium audiences.
To build brand awareness, we use follower ads to promote your LinkedIn Page to seamlessly acquire followers. To drive conversions, we use spotlight ads to showcase your product, service, event, and more to increase traffic to your website or landing page. To generate leads, we use content ads to feature your piece of content to instantly capture leads when it’s downloaded.
Sponsored Content Ads for Content Marketing
We can drive leads, build brand awareness, and nurture key relationships at every stage of your sales cycle with sponsored content ads.